About Us

"Journey Of An Elite 1" - P.H.AS.E. 1

Our Mission


P.H.A.S.E. 1's core values are embodied in the our name's acronym - to discover "P-otential", unlock the passion in the"H-eart" while helping to develop a confident "A-ttitude" and teach the "S-kills" to become an "E-lite 1".


Our Vision


To be a company that creates programs and services that provides assistance to all. Inspiring them to become an "Elite 1". An “Elite 1” as an individual who fights through challenges while working to reach their goals, therefore becoming an "Elite 1" is not an arrival but a journey.

P1 Equation and Services - 2.png

Becoming An Elite 1

The Journey 

Master Product Sizing - 2.png

We have been led to believe the “elite” are only the people at the top of their chosen profession (Tiger Woods, Lebron James, Diana Taurasi). We view them as arriving at the end of their journey, living a healthy, energetic and fun lifestyle, but the journey for them is ongoing.  It started with their first goal and continues with each new goal that follows . For these Elite 1’s, whether it was mom, dad, a coach or mentor, they all had someone to assist them in achieving their goals. This formula to becoming elite is possible in all our lives regardless of age, gender, race or status. Therefore becoming and Elite 1 is not an arrival but a journey, a journey we can all take even when it appears we have reached our destination.

Over a decade ago the directors of P.H.A.S.E. 1 set out to create a company that could provide assistance and inspire everyone they can become elite by defining an “Elite 1” as an individual who fights through challenges while working to reach their goals. Understand that reaching their first goals is just the beginning.  Their perseverance has now equipped them with the tools necessary to accomplish greater goals.

It soon became clear to the original Founders, Wayne Dawkins, Cherilyn Scobie and Marsha McDonald, the name of the company had to reflect what our mission would be; to help people discover their P-OTENTIAL”, unlock the passion in their H-EART”, while helping them develop a confident A-TTITUDE” and teaching them the S-KILLS” to becoming an “ELITE 1”.

P.H.A.S.E. 1’s Founders and the many volunteers have gone on to inspire and assist thousands of lives through educational workshops, dance programs, talent shows, basketball programs, fitness, athlete training, church ministries, teaching and more. 

Master Product Sizing - 4.png



Wayne has 25 years of experience in teaching, coaching and developing youth organizations, services, and events. He is a graduate of American International College with a Bachelor of Science in Sociology. Wayne uses his academic and athletic background to create programs to empower youth. P.H.A.S.E. 1 is the evolution of Wayne's many years of experience working in partnership with leading sports, educational and social organizations. 


Event/Project Management

CEO and Founder of True Event Management Inc., has more than ten years of industry experience planning events and project scope, including product launches, business development and strategic planning. The lead event manager for several All Canada Classic a 3-day event put on by P.H.A.S.E.1, celebrating the top ranked basketball players across Canada. Miss. Anderson has certifications in event and project management through Sheridan College and is now finishing a Bachelor of Management and Commerce.


Nutrition and Fitness

Nina is a certified Fitness Trainer through the International Sports Fitness Association. Her passion for nutritional health has afforded her the opportunity to developing P.H.A.S.E. 1's - "Elite 1 Nutrition and Performance division. Nina is P.H.A.S.E. 1's leader in developing adaptive fitness and physical education programs for children with autism, sports teams and behavioural health companies. Nina is also President of the Phoenix Lady Elite 1's and a P.H.A.S.E. 1 certified athlete development trainer.